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BackwaterCustom Baits
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Hand-poured · Small batch · Fish-tested

Soft plastics
built to get bit.

Every bait is poured by hand in small batches, with the colors and action that put fish in the boat. No mass-produced junk — just baits that work.

Free shipping on orders over $35
Hand-poured in small batches ★ 4.9 from 600+ anglers Ships in 1–2 days Made in the USA

The lineup

Shop the baits

Proven shapes in the colors that get bit. Mix and match — buy 4 packs, get free shipping.

Chartreuse Shad

Paddle Tail Swimbait

4.5" · 6-pack · thumping paddle action

$7.99
Green Pumpkin

Stick Worm

5" · 8-pack · slow, shimmy fall

$6.99
Black & Blue

Creature Craw

4" · 7-pack · flapping claws

$7.49
Watermelon Red

Curly Tail Grub

3" · 10-pack · ribbon-tail wiggle

$5.99
June Bug

Ned Craw

2.75" · 8-pack · finesse killer

$6.49
Bubblegum

Finesse Worm

6" · 8-pack · drop-shot ready

$6.99

Our story

Poured by an angler,
for anglers.

Backwater started in a garage with one mold and a lot of trial and error. After years of buying baits that didn't swim right, I started pouring my own — tweaking colors and action until they flat-out caught fish.

Today every order is still mixed, poured, and packed by hand. When you buy a pack, you're getting baits made by someone who actually fishes them.

  • Hand-poured, small batch. No factory lines — just consistent, quality baits.
  • Field-tested colors. Every color earns its spot on the water before it's sold.
  • Tough & salty. Salt-infused plastic for more bites and longer-lasting baits.
  • Fast, fair shipping. Out the door in 1–2 days, free over $35.

Hooked anglers

Rated 4.9 by 600+ fishermen

★★★★★

"The paddle tails have a thump you can feel through the rod. Smashed a 6-pounder first cast. Ordering more colors."

— Cody R.
★★★★★

"Green pumpkin sticks are my confidence bait now. Tougher than the big brands and half the price."

— Travis M.
★★★★★

"You can tell these are made by someone who fishes. Action is on point and shipping was quick."

— Dana L.

Sample reviews shown for this concept store.

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Questions? Email hello@backwaterbaits.example